As Customer Relationship Management becomes an integral part of business strategy, CRM technologies are rising as they help companies engage and manage external customer interactions at all points of the customer journey, from the discovery and education phase to purchase and post-purchase.
When deciding on a CRM for your business, it is important that you don’t just evaluate vendor options and explore different functionalities, you also need to focus on your CRM goals, needs and business priorities.
Two of the most prominent players in the CRM industry are HubSpot and Salesforce.
This e-book will unpack the differences and similarities between the two platforms and help you decide which CRM would work best for your business.
